The web independent sales provided a significant boost to global income of ValueVision Media Inc. in the second quarter of the fiscal year in 2010.
With a registered jump of 36.7 million in the first quarter to an increase of 49.6 million in the second quarter of 2009, speculators had already received an indication of the change of sea affected by strong web sales in the business year of the independent.
Web sales for independent were a key factor to strengthen the bottom line of the company. Positioning large, smart financial planning and dynamic marketing strategies all leads video groundswell of revenue. And web sales have been rising themselves. Retailer Internet reported that online sales accounted for 39.4% of total sales in the second quarter. Compare this figure to 30.8% in 2009, and the difference is significant. Independent has been great progress in the establishment of a firm and well positioned web presence in the years 2009 and 2010 business, and now the investment is paying off the coast.
Because many consumers have come to rely on independent as a remote retailer, strong history of the company as a means of popular television shopping, to make the jump to the completion of the transactions by telephone to the Internet is a very natural transition for more regular customers. Also, the nature controlled by the user to navigate the Internet shoppers have ample time to explore the ever-growing inventory of independent leisure, leads often to multiple purchases where, in a retail business, situation depend on television infomercial, they could do only one or two shopping both.
In addition, independent introduced as many campaigns and new products over the past year, accompanied by big rewards available exclusively online. It is not surprising that the buyers have taken the habit of shopping on the web.
Positioning Web is also full of benefits, including the construction of the lists of loyal subscribers with data storage and push email in account online that makes suggestions and offers of bonuses exclusive whenever they connect. Establishment of relations of trust and loyalty with consumers is so essential to the promotion of repeated Affairs. And with web shopping, there are as many ways different, easy to do.
It is not a secret at retailers experienced Internet that awareness of the client on the web are simple to apply and offer an almost infinite potential for engaging untapped markets. Independent has launched a number of successful 2010 awareness campaigns, and with plans to continue to develop advanced loyalty programs, there is almost no limit to the potential for new business in the fiscal year 2011.
Cross-promotions have also been a significant boon for sales of the independent web. By connecting products that complement or provide functionality similar to the initial search of the buyer, web merchants are able to maximize the visibility of consumers for what they are more likely to be interested in purchasing. This kind of control systematic marketing has never been possible in the model dominated by buying television infomercial and over-the-phone.
And the benefits to online sales do not end marketing and positioning. Overall, online shopping experience is so easy, even attractive, that buyers are encouraged to keep shopping more. They can check in and checkout every time that they please. If a quick browse of 15 minutes can lead to worth an hour of intensive shopping. In an idle moment, indecisive shoppers can refer to ShopNBC.com to reconsider a "maybe." Experience becomes completely fluid, more user-friendly in all directions. Interface simple and quick and easy checkout do buy an advantage totally hassle pleasure-a value particular home shopping in General, and now simplified into a form more advanced than ever for its elegance, attractiveness and ease of use. A comfortable atmosphere to purchase encourages repeat visits, sometimes in a single day. And that creates the type of ongoing income stream that makes a significant difference of sales.
While overall sales have declined 0.8% of 253.1 million to 251.2 million dollars, independent and ValueVision also report a fantastic growth of to this day to 28.6% in web sales of 77 million to $ 99 million. Second quarter net loss was $ 18.7 million - and the improvement from the net loss in the second quarter of 2009 was $ 20.2 million.
CEO Kieth Stewart is optimistic. "Go ahead, we recognize that there is still much work to do." We continue to carefully manage our working capital with the emphasis on increasing the top line with improved merchandising strategies, align points of prices with the demand of consumers and refining our customer outreach initiatives during the second half of the year.
Calculations indicate sales that independent Web gave 39.4% of total sales for the first two quarters, showing a significant jump from 30.4% in the previous year.