It seems that just about every day that we hear on "apps" new and exciting for different mobile phones. There are applications available today for the so-called "smart phones" that allow people to navigate their way around a city to find the best price on a certain product, or even to say the name of a song simply hearing a clip of it.
But that phones cell phones and other portable devices are also expanding in the world of mobile commerce. Mobile commerce is, quite simply, any transaction which is done with a mobile device such as a Smartphone or a personal digital assistant (PDA).
The mobile commerce industry rose by giant in recent years, and it just keep growing. E-commerce company LinkShare Corp. predicts that by 2015, around the world will purchase approximately 119 billion of goods and services through their mobile phones. As you can imagine, companies around the world are struggling to participate in the action.
Leaders in the field
A company at the forefront in the expansion of their mobile commerce capabilities is the shopping network popular independent. Independent already have a successful television station and a website to sell a variety of products, does not stop it. They have recently announced a partnership with LinkShare to develop their mobile commerce platforms.
The goal for independent is to make available to customers everything they can find on their website on their mobile. At the present time they do this by offering a handy iPhone application as well as a mobile website that people can access it from their smart phones.
Application independent and mobile Web site has different characteristics to attract consumers. On the one hand, they have something called "today high value" that you can find only on your mobile device. This highlights a different product every day and offers it for sale at a special price. They provide even a live feed where you can watch what is even now independent television station through your mobile device.
Is that consumers to view in fact 12 latest articles that have been presented on air listed by their application. This feature shows prices, product descriptions and other specifications for the goods. If the person is an independent client, they can instantly order the product through their handheld computer.
Other Solutions for Mobile Commerce
While independent takes their format proven mobile devices around the world, there are many other ways that companies can develop through mobile commerce as well. Right now the industry is in its infancy, but companies are finding new ways every day to increase their mobile sales.
Each business knows that coupons and loyalty cards are excellent ways to prevent people to return to your business. Loyalty cards make customers want to keep going back to your company exclusively. The loyalty card gives them an incentive to shop there because they have something extra to win. The same goes with coupons. Customers shop at your institution because they can get a bargain.
But one thing businesses learn is that it can be a lot to ask in this world of modern, fast-paced of coupons for the cutting of persons out of an insect. They are also not likely to want to develop a fidelity card more in their portfolios or on their outfits. But they will carry their cell phone or mobile device with them around wherever they go. This is why many companies are beginning to offer mobile coupons and loyalty cards.
These can be distributed in many ways. For its part, the consumer may register for an application where special deals can be sent to the client, or where they may connect points on their mobile device and "rescue" by making purchases at the store. All this can be displayed at point of sale from their cell phone.
Electronic catalogues are another way that many dealers are expanding their mobile commerce business. Instead of losing their money by sending catalogs paper people, consumers can download applications where a company can have their catalog send directly on their mobile phone.
The company can create incentives for the user to download their application for catalog by offering "mobile only" special offers for their consumers to take advantage, like the special daily offers independent on its mobile site.
The world of mobile commerce continues to grow every day and companies around the world are discovering revolutionary ways they can take advantage of this exciting new technology. Today is the perfect opportunity for your business to get on the ground floor of this revolution. Take the lead by independent and start to discover how mobile commerce can help your business succeed.